Hiperreal looks and tastes better

After several campaigns focused on the real, we decided to take it one step further by creating the brand’s first campaign using the most complex technique in art: hyperrealism. A 100% Hyperreal Burger King campaign.




Awards:
Cannes Lions / Industry Craft Illustration / Shortlist
Ojo de Iberoamérica / Graphic Production Illustration / Shortlist
CREA Awards / Gold x 2, Silver x 1, Broze x 2

Featured:
Lüerzers Archive / Print & Online Selection / Issue N°230





Featured:
Lüerzers Archive / Print & Online Selection / Issue N°230





Role: Creative director, Art director    Agency: WolfBCPP (Chile)    Year: 2024